Reply to Maier et al., Szaszi et al., and Bakdash and Marusich: The present and future of choice architecture research

摘要

In our article 'The effectiveness of nudging: A meta-analysis of choice architecture interventions across behavioral domains" (1), we quantitatively review more than 200 empirical studies on behavior change interventions that apply a choice architecture approach. Our metaanalysis reveals that the overall effect of choice architecture interventions on behavior, uncorrected for publication bias, is Cohen's d = 0.43, a value that is largely consistent with the results reported in other recent analyses of the effectiveness of choice architecture interventions in smaller subsets of the literature (2-5).