Sinomax USA is building its new Vibe brand with category additions as well as ramping up its sustainable sleep solutions, all in time for the New York Home Fashions Market. Following its recent acquisition of the exclusive Vibe license, Sinomax is adding top-of-bed accessories - namely, pillows and toppers - to complement its assortment of Vibe branded mattresses. The new products include a smart-edge pillow with three mattress topper options: 1.5″ zoned, 3″ gel swirl, and 4″ wave. Sinomax is also expanding its mix of sustainable sleep solutions with new products that feature sustainability attributes including packaging, fabrics, foam and fabrication. Sinomax explained its "turn-key solutions" are applicable to its own in-house Ecossentials brand as well as retail private label programs.
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