机译:How controversy leads to commitment: Predecisional distortion in reactions to premarket products through online review systems
Univ Southern Calif, Annenberg Sch Commun & Journalism, 3502 Watt Way, Los Angeles, CA 90089 USA|Univ Southern Calif, Annenberg Sch Commun & Journalism, Los Angeles, CA 90007 USA|Clemson Univ, Sch Comp, Clemson, SC 29631 USA;
Univ Arizona, Dept Commun, 1103 E Univ Blvd, Tucson, AZ 85721 USA;
Controversy; Review valence; Online rating systems; Blemishing effect; Predecisional distortion; Cognitive dissonance;