OW can seafood consumers know that what they're eating is what hey've paid for, and how can seafood producers assure that their product is authentic? In the latest development, the Aquaculture Stewardship Council (ASC) is pioneering new technology inthe US to verify seafood back to its farm of origin "with better than 95 accuracy".How big a problem is seafood fraud? According to US ocean conservation charity Oceana: "Seafood fraud is the practice of misleading consumers about their seafood in order to increase profits. Along with ripping off shoppers, these actions can have negative impacts on marine conservation efforts and human health.
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