BACK IN 2016, WeWork cofounder Adam Neumann described home as "a feeling" rather than something you own. He was introducing WeLive, his concept for rental apartments where lease terms were flexible and living spaces came furnished, right down to the linens and toiletries. The idea swapped traditional tenancy for "membership," allowing people to move between WeLive apartments as easily as Equinox members swipe into a gym in any city. WeLive didn't live long. It began to crumble, along with the rest of its parent company, in 2019, when a bid to go public revealed that We Work had been losing more than $200,000 every hour. After WeLive went into crisis mode and halted plans to open more locations, the two existing sites began to operate more like hotels. WeWork eventually sold them.
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