Seafood producer Iceland collaborated with sustainable, flexible packaging specialist Parkside to deliver one of the world's first paper recyclable packaging solutions for frozen food. The pack format has been designed for the supermarket's Northcoast range of frozen seafood. Iceland says the packaging solution is a significant milestone, both for its own pursuit of plastic-free packaging, and for the frozen food sector in general since it represents one of the first successful applications of flexible paper packaging for frozen food. "As everyone knows, we are loud and proud about our forward-thinking ideas and commitment to plastic-free packaging across our products," says Mark Armstrong, Packaging Specialist at Iceland. "We previously worked with Parkside in a successful bid to reduce food waste via a lidding film solution in 2017. But we know we can do more. As consumer sentiment continues to grow for circular solutions, it is the perfect time to collaborate once again in a bid to reduce unnecessary plastic in our packaging."
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