New trends and changes in the quick-service restaurant (QSR) segment are playing a major role in the revamping of the foodservice segment, especially in the wake of the massive adjustments all restaurants had to make during the COVID-19 pandemic over the past three years. According to industry stakeholders, three prominent trends include: offering as much value as possible, because value is what is most important to customers; breakfast is becoming the most important meal of the day for QSRs, thanks to heightened consumer interest; and continuous new technology is making it easier for consumers to patronize QSRs - and to increase QSR profits. Breakfast-time is playing an increasingly important role in the success of quick-service restaurants. Breakfast eaten away from home is a growing consumer trend that QSRs are taking advantage of to play a major part in the restaurant industry. At the same time, meat and poultry processors, who are suppliers to quick-service restaurants, needed to adjust what they do. In many cases, this has resulted in growth for these poultry and meat processors, who create products and supply other services for McDonald's, Subway and other QSRs.
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