From the perspective of behaviour decision-making, this study designed and conducted a public investment experiments based on the voluntary contribution mechanism to analyse the impact of loss aversion and risk attitude on corporate green technology innovation behaviour decision-making. The results show that: under the gain framework, loss aversion is positively related to risk aversion and has a negative impact on the public contribution willingness of corporate decision makers, hindering the company's green technology innovation. Under the loss framework, loss aversion is negatively related to risk aversion and will encourage enterprises to innovate green technologies. In addition, gender and household income also have a positive impact on the level of investment in public goods contribution, while age, investment, and high-yield experiences have no significant impact.
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