This is the third article in a series TCI Magazine will run in 2022 looking at exit and succession strategies for owners of tree care businesses. Part 1, "Demystifying Succession Planning: What's Next for the Future of Your Business?" ran in the May 2022 issue. Part 2, "Demystifying Succession Planning: Keeping It in the Family," ran in the June 2022 issue. Mergers and acquisitions (MAs) sometimes get a bad reputation. Plenty of news stories circulate when a big deal goes wrong: Clashing cultures, lack of due diligence, not understanding the industry, poor process integration, overestimating synergies and many more missed opportunities contribute to why botched deals hit the news. Strangely enough, research published by the Proceedings of the National Academy of Sciences (PNAS) has shown that negative news evokes a stronger psychophysiological reaction than positive news, which could contribute to why headlines don't often include reports of successful mergers. This is just to make the point that not all mergers are bad; we just don't hear about the good stuff because readers tend to be unconsciously biased, and that often drives what outlets publish. In short - it's all for the clicks.
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