If learnt one thing on my recent mission to the UK, it’s that our main challenge as forest industries is the same the world over: we need more trees, and we need them urgently. The demand for timber and fibre products is growing fast, but the increase in supply of the raw material is barely moving. We absolutely must turbo charge growth of the productive estate.As I spoke with policy makers and industry leaders in London, Edinburgh and Rome, I also confirmed something quite profound which makes this goal of increasing the production tree estate truly a global imperative.We know the demand for timber and fibre products is trending upwards. What we are now seeing, however, is climate action policies slamming the demand accelerator to the floor. ?
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