The ARA Show 2020 to 'Focus on the Future'. The equipment and event rental industry continues to evolve and change with new technology, products and trends. That's why The ARA Show 2020, which takes place Feb. 9-12 in Orlando, is designed to help your rental business "Focus on the Future." "It's important for The ARA Show to stay on the forefront of change so that attendees and exhibitors are aware of new developments within the industry," said Christine Hammes, vice president of Membership for the American Rental Association (ARA), organizer of The ARA Show.
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