The telecom sector has enjoyed a welcome boost to its reputation this year as the health crisis has clearly shown the value that businesses and consumers place on high-quality connectivity. In many of my recent conversations with network operators, I've heard about improving loyalty and higher customer satisfaction. Operators' brands may never be the most loved, but it seems they're at least getting a little more appreciation. Five months into lockdown, CCS Insight surveyed more than 2,000 people across the UK and US about how they view their tele-coms provider and whether the pandemic may influence future buying decisions. Telecom companies sometimes get a bad press, so it was heartening that nearly nine out of ten mobile customers said they were either "very satisfied" or "fairly satisfied" with their service provider. Of course, this satisfaction was achieved despite soaring and often unpredictable recent demand.
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