In general,key characteristics associated with a horizontal business strategy include:1.Identifiable business focus on supplying to a particular industry or a recognizable market area that has a common overall purpose.2.Business position is predicated on being a market leader or a strong market challenger either globally or regionally in a given field.3.Niche players with differentiated products that effectively address select industry or market area needs are important contributors as well.4.Company is resourced to address one of more individual industries or markets.
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