Analysis Methods for the Planning and Dissemination Mode of Radio and Television Assisted by Artificial Intelligence Technology

摘要

In the context of the development of artificial intelligence (AI) technology, the planning and dissemination of radio and television must not only learn to quickly and deeply process a large amount of content and extract structured information such as classification, themes, tags, and styles from information sources, but also learn to use audience behaviors to explore and discover potential content, jump out of the editor’s subjective vision, and realize personalized content presentation. On the basis of summarizing and analyzing previous research results, this study expounded the research status and significance of the planning and dissemination mode of radio and television, elaborated on the development background, current status, and future challenges of AI technology, introduced the methods and principles of computer vision, natural language processing, semantic analysis, and video generation, discussed the content production, interview, and editing of radio and television, explored the review, archiving, and system solutions of radio and television, proposed the planning strategies for radio and television assisted by AI technology, analyzed the smart distribution, reception, and feedback of radio and television dissemination, discussed the interactive application and virtual reality of radio and television dissemination, analyzed the dissemination mode of radio and television assisted by AI technology, and finally carried out a case application and its analysis. The study results show that AI technology can be used for smart lyrics, smart writing, smart broadcasting, smart translation, smart recommendation, smart stripping, and smart retrieval, and so on. The AI-assisted radio and television planning gives audiences the right to choose news, provides them with more targeted news content by means of data capture and resource integration, and caters to audiences’ all-round and in-depth information needs through a question-and-answer method, innovating dissemination logic and expression approaches, and enhances the audience’s sense of experience and leadership in obtaining information. The AI-assisted radio and television dissemination mode has the advantages of improving the effectiveness of information communication, promoting the optimization and integration of news resources, and enhancing audience stickiness.