Considerations for Entry into a New Market

摘要

The reasons for contemplating entry into a”new market”are certainly varied.In general,it is normally driven by the need to alter or change business strategy to sustain or improve the present level of revenues and profits generated from operations.There are three general categories that describe alternative purposes for pursuing a”new market”entry strategy.These include Diversification;Share Gain;or Radical Change.Developing a business plan to enter a”new market”needs to have a well-defined set of business goals and objectives.Before starting down this path,it is essential that you know what determines a successful result and within what timeframe.Without initial clarity on management's expectations for a successful outcome from this undertaking,it leaves open the likelihood for second guessing about the merits of the effort all through the planning and implementation process.