Family-owned candy manufacturer Just Born has been in business since 1923 and now spans four generations. Sam Born, who grew up in Russia, immigrated to the United States from France in 1910. After his arrival, Born introduced "French chocolates" to New York City. A candy maker by trade, Born was an innovator at heart and responsible for creating new confectionery technologies such as the technology to produce chocolate sprinkles (known as Jimmies) and the hard chocolate coating used for Eskimo Pies. He was even presented with the keys to the city of San Francisco in 1916 for inventing a machine that mechanically inserted sticks into lollipops. This device is called the Born sucker machine. In 1923, Born opened a small retail store and factory in Brooklyn, New York. Ever the entrepreneur, he proudly displayed in his store window an evolving line of daily made candy, marketing its freshness with a sign that declared the candies were "just born," the inspiration behind the now well-known company name. Shortly after the retail store opened, Born's brothers-in-law, Irv and Jack Shaffer, joined the company.
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