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Counter measures:'Multichannel marketing' and livestreaming could get consumers back to the fishmonger, a report suggests

机译:对策:一份报告建议,“多渠道营销”和直播可以让消费者回到鱼贩身边

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摘要

NO nation is buying as much seafood on-line today as China - and that includes its older generation. But what about the rest of us? The Norwegian Seafood Council has published a detailed report on how consumers like to obtain their fish, conceding itis not the easiest commodity to carry around when shopping conventionally.The Seafood Council says the pandemic has clearly led to the Chinese chang-BY VINCE MCDDNAGHing their shopping habits. Victoria Braathen, its Beijing-based envoy, said it has also made the country increase its focus on healthy eating, a development which has to be good for salmon.
机译:今天,没有哪个国家像中国那样在网上购买如此多的海鲜——包括它的老一辈。但是我们其他人呢?挪威海产品委员会(Norwegian Seafood Council)发布了一份关于消费者喜欢如何获得鱼的详细报告,承认在传统购物时,鱼并不是最容易携带的商品。海产局表示,疫情显然导致中国人改变了购物习惯。其驻北京特使维多利亚·布拉滕(Victoria Braathen)表示,这也使该国更加关注健康饮食,这一发展必须对鲑鱼有利。

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    《Fish Farmer》 |2021年第7期|40-41|共2页
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  • 正文语种 英语
  • 中图分类 水产、渔业;
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