机译:Empirical generalisations in customer mindset metrics
Massey Univ, Sch Commun Journalism & Mkt, Dairy Flat Highway, Auckland 0632, New Zealand;
Massey Univ, Sch Commun Journalism & Mkt, Dairy Flat Highway, Auckland 0632, New Zealand|Univ South Australia, Ehrenberg Bass Inst Mkt Sci, Adelaide, SA, Australia;
Massey Univ, Sch Commun Journalism & Mkt, Palmerston North, New ZealandUniv South Australia, Ehrenberg Bass Inst Mkt Sci, Adelaide, SA, Australia|Univ Exeter, Univ Exeter Business Sch, Exeter, Devon, England;
brand awareness; brand consideration; customer mindset metrics; double jeopardy; duplication of purchase law;