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机译:Desecularization, Social Identity, and Consumer Intention to Purchase Religious Products
Professor of Marketing and International Business Faculty of Business and Economics South East European University;
Professor of Management and Marketing King Talal Business School Princess Sumaya University for Technology;
Professor of Finance American University of SharjahProfessor of Entrepreneurship and Family Business Faculty of Business and Economics South East European University;
and purchase intention; consumer attitudes; desecularization; norms; religion; religiosity;