What do consumers need, what do they want and what drives their purchasing decisions? At CELITA, these are all vital questions that must be addressed in order for product concepts and ingredient solutions to be optimized to best meet end-user requirements. And while it's an ever-evolving process, the sharing of insights, knowledge, ideas and creativity can help manufacturers with the development of innovative products that will appeal to specific target groups. As the leading manufacturer of collagen proteins-with a particular focus on gelatins -and specific Bioactive Collagen Peptides (BCP?), GELITA has a long history of providing high-quality ingredients with proven nutritional benefits. Furthermore, it also offers unrivalled service in terms of support, technical expertise, market know-how and application-driven innovations.
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