机译:Effects of negative reviews and managerial responses on consumer attitude and subsequent purchase behavior: An experimental design
Banking Univ Ho Chi Minh City, Int Econ Fac, Ho Chi Minh City, Vietnam;
Univ Econ Ho Chi Minh City, Sch Int Business & Mkt, 59C Nguyen Dinh Chieu,Dist 3, Ho Chi Minh City, Vietnam;
Negative reviews; Review impression; Review diagnosticity; Managerial responses; Attitude-behavior relations; Category diagnosticity theory;