Economical and not quirky The large-scale manufacture of baked goods generally evokes images of industrial production processes, which advertising then endeavours to interpret as cosily domestic. The headquarters built for Martin Auer succeeds in nothing less than reconciling these two images by interlocking a functional workplace with feel-good zones. The contemporary requirements for a larger bakery business made it necessary to relocate and reorganise the company headquarters. Due to its cramped and muddled sequences of spaces, the old inner-city location on Dietrichsteinplatz, which had expanded over decades, was no longer suitable. The new location on the periphery offered better conditions. Here, there was sufficient space for a building that could be made as a single piece, so to speak, and can be expanded in the future. This resulted in a block-like functional and essentially unfussy form and a construction method, suggested by the logic of economics, that combines a reinforced concrete structure with prefabricated elements. So that the building could be erected quickly and cost-efficiently and facilitated large spans that allow the space to be used flexibly.
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