Solving the sustainability conundrum

摘要

CHARLOTTE, N.C.-If the tire industry is going to get sustainability right, it has to get every part of sustainability right. Not just in the composition of the tire, but the performance and end life as well. Because sustainability without circularity or practicality yields nothing more than fancy tires. "I would say that many of us in the industry can make a 100-percent sustainable tire right now. It will hold air, it will hold a vehicle," Russell Shepherd, director of technical communications at Michelin North America, said during the Smithers' Traction Summit July 26. "The real goal is to make a 100-percent sustainable tire with ISO performances-if not better-at a cost that our customers and our consumers can afford."