For as long as I can remember, selling the value of the local seafood industry to the Australian community has been left to a mish-mash of interests, ranging from Australian-based processors (and there are precious few of them), state markets (SydneyFish Market doing it well considering the size of its budget) and high profile personalities such as the late, great Peter Doyle.For the life of me I can't recall any cohesive national seafood marketing effort by our industry, ever. And that means, if there was one, it failed, or I would remember it.Free-to-air broadcasters and print media alike rely primarily on advertising revenue to survive, with even the ABC sliding into promotions, commerce via retail outlets in shopping centres and online sales. If our wild catch sector is to survive the predatory media campaigns of the radical anti-fishing groups, we need to win the consumer with professionally prepared and presented information, readily available for current affairs producers, documentary makers and advertising agencies.
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