How to become your customers' only cleaner

摘要

When dry cleaning is simply transactional ("Here are your clothes." "Here is your money."), the dry cleaner becomes a commodity - one that's easily replaced for any number of reasons. Dry cleaners who have mastered the art of continuously providing outstanding customer service are the ones who can better weather storms because their customer base is loyal to them. When your dry cleaner becomes "their dry cleaner" in your customers' minds, they don't consider going anywhere else. So, what steps can dry cleaners take to boost customer service to the next level? One of the elements that sets an excellent drycleaning experience apart from just an acceptable one is recognizing that there is always room for improvement, and the keys to this progress often come from the customers themselves.