Plant-based brand adds dairy lines to widen its appeal

摘要

At a time in which dairy companies feel under pressure to introduce plant-based lines to, supposedly, keep up with a consumer trend, Cosmic Bliss is heading in the opposite direction, adding a fulldairy line to the company’s original vegan ice-creambrand.The move is the brainchild of Jason Karp, one of the co-founders of the Hu brand of chocolate bars, cookies and crackers - acquired by Mondelez in 2021 — which has been one of the most successful entrepreneurial start-ups of the last decade. Its success was powered ? by a focus on great taste as well as f vegan, gluten-free, organic and paleo 1 credentials.