Wool Month elevated the wool message

摘要

British Wool is celebrating the success of its Wool Month promotional campaign, which raised consumer awareness of the benefits and sustainability of wool products.Through a series of events across October 2022, British Wool worked with more brands than previous campaigns to host press events and launch new products and retail activity to spread :he wool message to consumers.Events with Woolroom and Harris Tweed, two>f British Wool’s largest licensees, in partnership vith the Campaign for Wool, targeted the lainstream press and saw celebrity endorsement.