The methods of sports event management are the life cycle management method, which can be divided into four stages: start-up planning, plan preparation, real-time control, and followup evaluation. The administrative measures management law includes administrative orders, instructions, regulations, and systems of administrative organizations at all levels. The system management law has four characteristics: mandatory, authoritative, stable, and preventive. The current management mode of sports events is mainly that the government is deeply involved in the operation of the entire event, and relevant personnel are selected from various government departments to form an organizing committee, and the resources related to the event are controlled and regulated by the government. However, in our country, there is currently no unified sports event management standard. Therefore, this paper proposes the application and evaluation of sports event management method based on recurrent neural network (RNN). The comments of sports events are extracted from the network, classified with an RNN, and finally, an improvement plan is obtained through evaluation. The main work of this paper is as follows: (1) the development status of sports event management at home and abroad and the application of RNN are introduced, and RNN is used in the evaluation and classification of sports event management. (2) We propose a sentiment classification model GCNN-GRU that fuses local feature extraction. Aiming at the defect that the basic model is easy to lose key phrase information, a CNN with a gating mechanism is used to extract and filter local features. The classification experiment results show that the proposed GCNN-GRU has the best classification effect on the Chinese sentiment dataset.
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