Greenwashing has got to go

摘要

The European Green Deal aims to smooth the path of industry towards a cleaner, greener and more circular economy. It underlines the importance of making it easy for consumers to make sustainable choices. This seems to spell the end for greenwashing, the practice of dressing products up to appear more sustainable than they really are. However, to remove the risk of the public being taken in by greenwashing, it is imperative to have reliable, comparable and verifiable information.