机译:The impact of digital marketing strategies on customer's buying behavior in online shopping using the rough set theory
Shahrood Univ Technol, Dept Ind Engn & Management, Shahrood, Iran;
Kishore Bharati Bhagini Nivedita Coll, Dept Math, Kolkata 700060, India;
Digital marketing; Rough set theory; 2-tuple fuzzy; Customer behavior;