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Congruent internal marketing efforts to reduce turnover intentions among restaurant employees in the midst of COVID-19

机译:在COVID-19期间,一致的内部营销工作,以减少餐厅员工的离职意向

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Purpose The purpose of this article is to examine the factors that influence turnover intentions by examining the effect of congruent internal marketing on turnover intentions among restaurant employees in North Cyprus. The study also integrates work immersion variables to factor in the reduction of turnover intentions of employees.Design/methodology/approach The quantitative study employed questionnaires distributed to 150 participants at various restaurants throughout Northern Cyprus. The study's results were utilized to examine the effect of several components of congruent internal marketing on turnover intention, including work engagement, job satisfaction, coaching and employee development structural equation modelling.Findings The study confirmed a positive and significant relationship between congruent internal marketing and turnover intentions, work engagement, job satisfaction and management coaching. It is evident that congruent internal marketing is contingent on elements that minimize employees' turnover intentions. Given the increasing pace of voluntary and involuntary turnover, it is critical to provide concise research for both present and future analysis.Research limitations/implications The data collection for this study was limited to the cities of Northern Cyprus, as it focuses on small business operations. Additionally, the researchers were able to collect data from only 30 establishments during the pandemic. Quintessential implication of the current study posits how internal marketing efforts coupled with coaching and engagement practises helps to reduce turnover.Originality/value Recently, turnover intention has emerged as a major source of concern for business and organizational survivors, particularly during this COVID-19 pandemic. This had a detrimental effect on local and international enterprises, health, education, hotels and tourism. In essence, the current crisis has had a profound effect on both internal marketing and employee turnover intentions. Drawn from the POS and SET theories, the current study develops and tests parsimonious model in fostering avenues to reduce turnover.
机译:目的 本文的目的是通过研究一致的内部营销对北塞浦路斯餐厅员工离职意向的影响来研究影响离职意向的因素。该研究还整合了工作沉浸变量,以降低 employees.Design/methodology/approach 的离职意向 定量研究采用了问卷调查,分发给北塞浦路斯各地不同餐馆的 150 名参与者。该研究的结果被用来检查一致的内部营销的几个组成部分对离职意向的影响,包括工作敬业度、工作满意度、辅导和员工发展结构方程建模。研究结果 该研究证实了一致的内部营销与离职意向、工作敬业度、工作满意度和管理辅导之间存在正向和显着的关系。很明显,一致的内部营销取决于将员工离职意图降至最低的要素。鉴于自愿和非自愿离职的速度越来越快,为当前和未来的分析提供简明的研究至关重要。研究的局限性/影响 本研究的数据收集仅限于北塞浦路斯的城市,因为它侧重于小企业运营。此外,在大流行期间,研究人员只能从30家机构收集数据。当前研究的典型含义是,内部营销工作与辅导和参与实践相结合,有助于减少人员流动。原创性/价值 最近,离职意向已成为企业和组织幸存者关注的主要问题,尤其是在这次 COVID-19 大流行期间。这对当地和国际企业、卫生、教育、旅馆和旅游业产生了不利影响。从本质上讲,当前的危机对内部营销和员工离职意愿都产生了深远的影响。本研究借鉴了POS和SET理论,开发并测试了简化模型,以促进减少人员流动的途径。

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