Change Is Coming

摘要

The rise of ag tech in recent years has introduced a host of new possibilities in agriculture. It also poses unique challenges and opportunities. By enhancing and deepening interactions with startups, major ag companies are elevating technologies thatcan truly add value for farmers. Their active involvement is defining the future of agriculture.About six years ago, Wilbur-Ellis began to see a great deal of entrepreneurial activity happening outside of the normal ag channels. Several of its branches also were being overrun with different point solutions. Believing it could play a role in delivering these technologies to its customers, the company created Cavallo Ventures.