Due to the characteristics of strong interaction, pertinence, and digital communication of digital media technology, this study combines it with interactive technology. It not only increases customers’ feelings in the process of experience but also promotes the progress of new media technology. However, people’s demand for digital media interface has gradually shifted from functional demand to emotional demand. In order to make a good interaction design, interaction designers must first deeply understand and study users’ cognitive behavior and psychological activities. In this study, through multidimensional heterogeneous emotion analysis of users and optimizing the interface design of digital media products, users can easily and efficiently complete tasks, increase the sense of intimacy, comfort, and success, and improve user satisfaction and brand reputation. Digital media product interface carries the function of visual invisible logic language. As the most common form of visual communication, it affects everyone’s life. Digital media carries all kinds of information. How to get more user experience in the same type of media is a problem to be considered in the design of digital media interface. Applying emotional design to digital media interface design, users can not only meet the needs of actual functions but also get a more emotional experience. Starting with the emotional design theory of digital media product interface, this paper studies the emotional instinct layer, behavior layer, and reflection layer in the creativity of user interface design, analyzes the emotional relationship between users and products with the three layers of emotion of design, and discusses the characteristics of the emotional design of digital media product interface from the perspective of design.
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