The newest sheet innovation from Welspun isn't just made differently, it is being marketed differently as well. Dreamtec was developed by the manufacturing giant's advanced textiles division and is a composite fabric made of 70% recycled poly, 15% cotton and 15% lyocell. The cotton and lyocell fibers are infused into the poly, giving the finished fabric a subtle pattern. Third-party testing found that the Dreamtec construction is cooler, drier and more durable than a 300TC, all-cotton percale. In addition, the composite nature of the fabric results in natural wrinkle resistance. "The result is a percale-lover's dream come true," said Christopher Mooney, chief marketing and merchandising officer for Welspun USA. The fabric is certified to the Global Recycled Standard (GRS), Dreamtec is available in a wide range of colors and prints. The put-up is marketed not as a "sheet set" but as a "sleep set." "The call-outs on the packaging communicate disruption, technology and smartness," he added. "Dreamtec has a lot of story to tell." Welspun's showroom is located at 10 W 33rd St., Suite 1221.
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