If we are truly in the post-pandemic era and everyone is trying to pick up their lives from before they were so rudely interrupted, the same goes for companies working to figure out what comes next for their businesses. As the home textiles industry gathers this month in New York for what kind-of/sort-of/maybe is a market week, it's a good time to ask some big questions about how the consequences of Covid will play out for the wonderful world of sheets and towels. And notice, we said we had the questions. We certainly don't have all the answers. The fast answer is yes, the slower response is that it's not going back to the way it was in 2020 and 2021. Demographic trends guarantee that the housing market will remain strong throughout much of the rest of the decade and that's good for the companies that furnish all those places to live.
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