West End premier

摘要

An attempt to attract affluent movie goers saw air-conditioning installed in a London cinema. Aficionados of Britain's cinemas will know the name of Oscar Deutsch, the son of a successful scrap metal merchant who opened his first picture house in Perry Barr, Birmingham in 1928. Those same enthusiasts will know that Deutsch created ODEON Cinemas, which in the space of nine years had grown to 250 movie theatres.