At a local Italian trade show 10 years ago, Walter Guerra displayed every managed apple variety he could find. He ended up with 30.In November at Interpoma in Bolzano, South Tyrol, Italy, that number topped 60.Displayed in glass cases and arranged in the shape of an apple, Guerra's "Variety Garden” illustrated how heavily the world’s progressive apple-producing regions have bet on branding to stand out from commodity fruit.
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