"Kirei": In Japanese culture, the word is used to describe something that is clean, well-ordered and beautiful, all at the same time. With its MyKirei personal care brand, Japan-based Kao Corp. is bringing to life its ESG (Environment, Social, and Governance) strategy, the Kirei Lifestyle Plan, which includes commitments to make everyday life more beautiful, make thoughtful choices for society, and make the world cleaner. MyKirei was introduced in 2019 and joins the company's more well-known U.S. brands such as Ban, Biore, Curel, Jergens, and John Frieda. MyKirei includes hair and body care products that are plant-based, biodegradable, and vegan-friendly. Driven by Kao's ESG strategy, the brand is also the center of innovation for new sustainable packaging. In launching its first line of products-shampoo, conditioner, and hand wash-the company debuted the AIR bottle, a flexible, yet rigid package that dispenses three times more product and uses 50% less plastic than a rigid-plastic pump bottle.
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