Editor's note:The following article was published by UPM Pulp and posted on its website(www.upmpulp.com).There are two megatrends at play here:population growth especially in Asia-and other developing markets-and the overall aging of the global population.Leading the charge,in many regards,is the Chinese middle class,which has emerged as a real power player in global economics.According to Brookings Institute,by 2030,China's middle class will be spending USD 14.3 trillion-accounting for 22% of global consumption-compared to USD 4 trillion of the US middle class(7% of global consumption].
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