Since when and why did you start exploring the importance of beauty in architecture? My campaign, as an architect and opinionated observer of the architectural contemporary discourse, started around 1996 while teaching at UCL's Bartlett School of Architecture, then, a loner amongst peers, aiming through architectural design to raise a wider range of emotions that would trigger a contemporary, diverse, pleasure of beauty. Towards the end of the 60's, in the Modernist, socialist, city Tel-Aviv, 1 enter my teens. Since I was very young, I had always admired beautiful objects and adored the new look of things. 1 believe I was born with a sensitive eye. There is a famous Hebrew saying that still sings in my ears: "Don't look at the vase, but at its content", I was blamed for adoring this pointless empty vessel - as opposed to content, which surely must be the important thing, the product of intellectual activity, hence worth having a critical view of.
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