Abstract This paper examines communicating about complex challenges facing populations experiencing homelessness and examining alternative ways to communicate with these populations in times of crisis. Utilizing a case study approach, the researchers focused on cities in New York and California due to the high numbers of unhoused populations and individuals experiencing homelessness within these states. Experts in crisis and emergency management have provided invaluable recommendations on the general protection of life and property; however, individuals identifying as homeless or unhoused share characteristics that heighten their risk and vulnerability, such as lower socioeconomic status, unstable resilience levels prior to a crisis, and geographic disparities. The intersection of these attributes presents unique challenges for emergency managers and relevant public administrators when implementing crisis response and communication strategies, such as one-way written and oral messaging over media and social networks, along with enacting any new protocols needed in relation to the crisis itself, like targeted outreach. This paper discusses the evolution of crisis communication for homeless and unhoused populations, national statistics, along with analysis of case studies for Los Angeles, California, and New York City, New York. The paper concludes with eight major themes related to communicating with homeless and unhoused populations during times of crises and practical recommendations for emergency managers and relevant public administrators.
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