Most startup food companies would have a difficult time shepherding their new product to market without the help of a co-manufacturer or co-packer (CM/CP). The knowledge, cost, and logistics required to produce consumer packaged goods safely and consistently is often beyond the scope and budget of emerging brands, who are likely better versed on how to sell the finished items to consumers instead. At the recent Snaxpo 2023 in Orlando, a panel of CM/CP experts offered advice for startups in choosing the right co-manufacturer for their product. Here are a few key takeaways from that session. A nascent brand may be able to produce small amounts of test products on its own, and it may be able to package those products at that small volume, perhaps even manually. But when it's time to scale up to mass manufacturing, CM/CPs say there are many other elements that need to be nailed down before moving forward.
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