KHADI: A MOVEMENT FROM FREEDOM FABRIC TO SMART AND SUSTAINABLE ECO FABRIC

摘要

Khadi became an important part of the freedom struggle after Mahatma Gandhi championed its use during the Swadeshi movement. Foreign goods were boycotted, while the use of homegrown, homespun products was championed. Today, almost 100 years later, Khadi continues to be the pride of our country. After independence, the Khadi and Village Industries Commission (KVIC) was established to strengthen Khadi to strengthening the rural economy. The case provides an overview of the importance of Khadi during the freedom movement, the problems it faced in the post-independence era and it specifically deals with the strategies adopted by KVIC to improve the sales of the fabric and its efforts to popularize Khadi as fashion fabric and to realign Khadi as a sustainable and indigenous textile fashion product that blends into both Indian and international modern lifestyles seamlessly. The case gives insights into the restructuring activities undertaken by KVIC to face the challenges of globalization.