Reality Check: Marketing claims may initially frazzle farmers. Here are 15 ideas to filter truth from hyperbole

摘要

There has been a silver lining in COVID-19 for Ben Riensche, a Jesup, Iowa, farmer.“For once, my yard wasn’t full of Ford F-150s driven by sales reps in khaki pants after being told at their Monday morning sales meeting that they weren’t selling enough,” he jokes.Sure, this is an exaggeration, but it’s rooted in the fact that companies annually pitch a plethora of products to farmers.Myriad products exist to nix yield-limiting components, such as weeds and insects. Companies also market seed and fertilizer products to help enhance yields.