Etavonni Home, which debuted its first collection of earth-wise and globally-inspired aesthetic fashion bedding last fall, is launching the new Essentials collection across bedding and bath basics. Sustainability is at the heart of the brand, but so is affordability. "Our global operations model is extremely streamlined," said co-founder Joe Granger. "We have no fixed costs in the U.S., and we don't plan to have any fixed costs in the U.S. This allows us to be quite competitive on solid color sheets, solid color towels, kitchen towels and shower curtains. Shipping is offered on a DI or LDT basis, he noted. Core products in the line include 100 recycled microfiber sheets; sheets and towels made with 100 recycled cotton; and sheets and towels made from small-farm cotton grown in Africa. In addition, Etavonni is offering sustainably made kitchen towels, shower curtains and bath robes.
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