机译:生鲜电商购买地理标志农产品决策因素的实证研究
Nanning Normal Univ, Sch Econ & Management, Nanning 53000, Guangxi, Peoples R China;
Geographical Indication (GI) agricultural products; technology Acceptance model (TAM) model; fresh e-commerce; willingness to pay premium; business-to-Business (B2B) e-commerce;