Video killed the radio star

摘要

With recruiting an ongoing pain point, last month we discussed meeting Millennials and Gen Z where they are. This issue we jump into creating a message that resonates with young Canadians. At the recent B.C. American Marketing Association (re)Vision Virtual Conference, Michael Cheng, CEO and co-founder of LumenS, presented "The rise and fall of the blog: The evolution of thought leadership in the new decade."