Abstract Background The use of screen time for young children has been hotly debated among experts. This study explored the utilization of screen time among mothers with young children during the COVID‐19 pandemic. The objective of this study was to understand maternal motivation for utilizing screen time and how mothers have engaged in screen time since the beginning of the pandemic. Method This paper uses a sample of n?=?25 mothers who participated in an in‐depth interview about parenting during the COVID‐19 pandemic. The team utilized a thematic analysis approach to qualitatively code the transcripts. All analyses were conducted in Dedoose 8.3, and all transcripts were coded by three independent researchers to enhance rigour. Results Five main themes emerged from the interviews: (1) harbouring screen guilt versus letting it go, (2) managing full‐time work and full‐time parenting, (3) prioritizing mental sanity, (4) socially distant supports demand screen time and (5) screens can have positive uses, too. Conclusion During the COVID‐19 pandemic, mothers have resorted to screen time use to cope with increased stress and challenges. However, mothers have also found positive uses for screen time, such as connection with extended family members, peer interaction and educational activities. Findings highlight the need to differentiate screen time use by quality and to update formal screen time guidelines considering changing roles of technology.
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