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What the New Abnormal Means for Retailers

机译:新的异常对零售商意味着什么

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摘要

Look up the word "abnormal" in the dictionary and you'll see it's about being irregular and deviating from the norm. Consider "abnormal" in this industry and it's far more complicated. A retail format given up for dead is turning into one of the pandemic winners. Reports of another format forecast to rule the retail world turn out to be wildly exaggerated. And the once-biggest and arguably best player in the business is going down quickly in a spiral that could result in its extinction. So it goes for the home textiles business as it finds itself in a period that can only be called The New Abnormal. It may not be pretty and it may not last forever, but for right now, it is the landscape the industry must deal with. That becomes all the more poignant as the home textiles sector gathers for its fall market week in New York. It too is far from the norm of years gone by: showrooms scattered about town, attendance still optional for many key customers and one entire demographic - the Chinese - largely shut out from in-person participation due to travel restrictions in their own country.
机译:在字典中查找“异常”一词,您会发现它是关于不规则和偏离规范的。考虑一下这个行业的“异常”,它要复杂得多。一种为死者而放弃的零售业态正在成为大流行的赢家之一。关于另一种形式预测将统治零售业的报道被证明是夸大其词的。而这个曾经最大、可以说是业内最好的参与者正在迅速下降,这可能导致其灭绝。因此,家用纺织品业务也是如此,因为它发现自己处于一个只能被称为“新异常”的时期。它可能不漂亮,也可能不会永远持续下去,但就目前而言,这是该行业必须应对的局面。随着家用纺织品行业在纽约举行的秋季市场周的聚集,这一点变得更加令人心酸。这也与过去的常态相去甚远:展厅散布在城里各处,许多主要客户和整个人群——中国人——由于本国的旅行限制,基本上被排除在现场参展之外。

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