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The Art of Selling Your Company at a Premium Price — A Psychological War

机译:The Art of Selling Your Company at a Premium Price — A Psychological War

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摘要

Most people mistakenly think that selling their company is a scientific process. It is anything but science; it is art in its purest form. While it is true that significant financial analysis is required to determine a likely acquisition price, the primary factor in generating a premium-priced, all-cash deal for the seller is controlling the psychological battlefield of negotiations. This is the "art of the deal."

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